[20161107~20161109] FHC China 2016 : Global Food Supplies Gathered in Shanghai

The 20th edition of FHC China in Shanghai and the 4th edition of ProWine China will take place from 7-9 November 2016 at the Shanghai New International Expo Centre. Every year the shows attract more participants, include manufacturers and traders of every type of food and beverage from all over the world. This year is no exception. FHC China 2016 will be the largest exhibition in the show’s 22 year history in China. With only two months remaining before the show, 73,500sqm of hall space or 7 halls, have been confirmed for 2,350 participants from 73 countries and regions this year. Representing a 15% increase on the 2015 exhibition. While FHC is for suppliers of food and beverages including beer, tea and coffee, separately, but alongside, will take place ProWine China, the specialist exhibition for wine and spirits. At ProWine, visitors will have the opportunity to meet 600 companies from 35 countries representing every major wine growing region of the world.

Demand for imported foods, particularly amongst the affluent younger generation continues to grow rapidly in China. A rarity just 10 years ago, but today imported foods can be easily found in most retail stores, restaurants, hotels, and online from B2B and B2C platforms. Chinese buyers increasingly want the quality offered by imported foods and are prepared to pay a higher price for it. At FHC China the focus is only on imported food and beverages. All exhibitors are international producers and brands or importers and distributors of imported product. Consequently, the exhibition offers Chinese trade buyers the widest possible range of imported foods at one venue and over three days. Providing the opportunity for face to face negotiation with international principals and the chance to find many new products not available in the China market.

For just three days only in November, FHC China 2016 is open for trade visitors only. Business visitors are welcome from food and wine importers and distributors; retailers; hotels; restaurants & bars and institutional caterers.

FHC China 2016 has attracted 33 regional and National pavilions, the largest this year is from Turkey, occupying over 1,000 square metres with some 58 companies offering unique national food products. The next biggest pavilions are from USA; Taiwan; Italy; France and Spain respectively. FHC also includes participation from individual companies including many leading brands and food traders such as McCain, Shanghai Yifu, Shanghai Moli Food, Mission Food, McCormick, Hormel, Tyson, Shanghai Apple, Greenland, Shanghai Bright, Kerry, Lavazza, Suzhou Kingbolog, Andros, Sirman, WMF and more. All companies showcasing quality imported products including hospitality equipment; snacks; nuts; spices; canned and fresh foods; coffee beans and machines; dairy products; beverages; confectionary; jams; pasta; meat & seafoods; frozen foods; chocolate and much more. B2B online platforms for distribution of food and beverages will again be showcased at FHC China. This year Amazon will take the largest space in the show of all the online platforms, seeking new business partners from international suppliers and sub distributors across China.

Events at FHC China designed to attract targeted groups of trade buyers will again be a feature of the exhibition. Coffee Baristas will compete to be Champion at three separate events, the Ultimate Barista Challenge; the Latte Art Duel and CCL Brewers Cup Championship. The 18th FHC Culinary Arts Competition, endorsed by WACS, World Association of Chefs Societies will include a record 800 chefs and Judged by 66 world renown chefs. Focusing on the growing demand of craft beers, the Taste Now- Craft Beer Workshop within the specialist Beer China zone and organised by Beer Link will attract brewers, retailers and distributors from all over China. New this year, the All China Bakery Association Congress will take place at FHC 16. Over 1,000 delegates including manufacturers of bakery products and ingredients, importers and distributors will attend the annual meetings on 7-8 November 2016. For the wine and spirits community and taking place in neighbouring halls a “world of wine and spirits” awaits trade visitors at the ProWine China 2016 exhibition, including wine seminars, master classes and the ProWine Spirits Bar.

For the further details on how to participate in FHC China 2016 and ProWine China 2016 or information on exhibitors, their products and events at the shows, please visit www.fhcchina.com and www.prowinechina.com.