[20150715~20150721] Hong Kong Book Fair

In 2014, the HKTDC Hong Kong Book Fair welcomed more than one million visitors for the first time, writing a new page in the history of the event. The 26th edition in 2015 will continue to celebrate this wonderful partnership of booksellers and publishers with their readers.

BE A PART OF THE REGION'S OUTSTANDING BOOK FAIR!
Meet your enthusiastic readers at this unparalleled event!Based on a survey* conducted from 16-19 July 2014 at the fair, per capita spending at the 2014 Book Fair was HK$987, up 25 per cent over the previous year. The survey also found that visitors were more willing to spend on books this year, with 16 per cent of respondents saying they had planned to spend more than they did last year, with an average budget increase of 49 per cent year-on-year. Most of them are looking for fiction, literature, travel, comics and children’s books.

Expand your business in the region.The survey also found that non-Hong Kong residents made up approximately 12 per cent of the total attendance of this year’s Book Fair. Based on this figure, it is estimated that some 120,000 visitors were from outside Hong Kong. Apart from the Chinese mainland, Macau and Taiwan, there were also readers from the US, Singapore, the UK and Korea, among other places. Over 50 per cent of these non-Hong Kong visitors said the main purpose of their trip was to attend the Book Fair. More than half of them (55 per cent) also said “buying books unavailable in my region” was a main reason for their visit.

Increase your media exposure.The fair and its seminars by celebrated guests were well covered by local and regional media. Over 4,000 media representatives attended the fair and related press events, including roadshows in Guangzhou, Shenzhen, Kuala Lumpur and Taipei. Over 5,000 news clippings were generated and 32 per cent of them were from media outside Hong Kong.

Your platform to launch new books and host seminars.Working with publishers, the HKTDC will continue to invite celebrated authors from the Chinese mainland and overseas to speak at the Book Fair and interact with local readers. The extensive media coverage, highly praised cultural events and keen readers have proven that the Book Fair is the perfect platform to launch new books.


> Overview

• FAIR DATES: 15-21 July 2015 (Wednesday - Tuesday)
• VENUE: Hong Kong Convention and Exhibition Centre
                  1 Expo Drive, Wan Chai, Hong Kong
                  Telephone: (852) 2584 4333
                  Fax: (852) 2824 0026 / 2824 0249
                  Email: exhibitions@hktdc.org
• ORGANISER: Hong Kong Trade Development Council
• MAJOR EXHIBIT CATEGORIES
  Books and Publications
  Children's and Teen's Books
  Religious Books
  e-Books & e-Learning Resources: e-Book Readers, Audio Visual Learning Aids, Educational Software
  Multimedia Products
  Stationery and Printed Products